World First Drive: 2012 Ford Focus, A European Car Mean

What’s the first thing you think when you hear the word “focus.” You might respond, “camera,” or “cheap car,” or “concentration,” but definitely not, “fun,” “technological,” or “practical.” This will likely change in a second because those are the words I’d use to tentatively describe this year’s Ford Focus, a small, sporty car for just about everybody. More Americans are ditching their gas-guzzling SUVs and heading straight for the small car market. From a marketing standpoint, Ford’s approach to selling a small car to people is by offering all the features found in their larger vehicles, but in a smaller package. No longer do people have to feel ashamed for “cheaping out” and getting a Focus, instead, it’s simply a …Read More